Make an edit.
Win $1,000.
Make a 30–60 second vertical video about Bemellou, the easiest first step into mental health. The best edit wins.
At Northwestern? Our founder is a Wildcat, so NU students can film at The Garage on Oct 22 and book a free 20-minute session with our founders.See how ↓
Two edits that worked
Study the hook, the pacing and how the app shows up. Then close them and make yours.
Plus a paid job as Bemellou's first-ever editor.
Paid, ongoing work editing everything we publish. We're building a creator team, and the Cup is how we find the first person on it.
Show the world what the first step looks like. In 30–60 seconds.
Most people never take the first step into mental health. Therapy feels like too much; "just meditate" feels like nothing. Bemellou lives in between: a plush you can hold, an app you'll actually open, and real psychologists on the other side of it.
Built at Northwestern. Launched this summer. Thousands of downloads, zero ads.
What makes a winning edit
- Hook in the first 2 secondsIf they scroll past, nothing else matters.
- One clear ideaA single feeling or story beats a feature list.
- Show it for realFilm yourself actually using the app or holding the plush.
- Built for phonesVertical 9:16, captions on, 30–60 seconds.
Three steps. That's it.
Grab the footage
The creative brief, app screen recordings, plush and founder B-roll, logos, fonts and example videos. Open the footage folder
Make your edit
30–60 seconds, vertical, featuring the Bemellou app and/or the plush. Phone footage is perfect.
Submit by Nov 5
Paste a link or upload your file, and tell us what you want people to feel. Submit here
Come film with us at The Garage.
Anyone can enter the Cup. Our founder is from Northwestern, so on Oct 22 we're at The Garage to help NU students make the best video they can.
Filming stations
Lights and backdrops, set up and ready. Drop in anytime from 12 to 6.
20 minutes with the founders
Get help with your idea, a shot you need, or put us in your video. Pick a time or email us.
A free kit
A physical Bemellou kit for the first 50 Northwestern students who register.
Mark your calendar.
- NowFootage is live. Start anytime.
- Thu, Oct 22Pickup & Onboarding Day at The Garage, 12–6 pm
- Thu, Nov 5Submissions close at 11:59 pm CT
- Mon, Nov 9Winner announced on Instagram and in the app
Rules, short version
- Open to anyone 12 and older. The cash prize is available to everyone who competes.
- One video per person. 30–60 seconds. Vertical.
- Must feature the Bemellou app and/or plush.
- Submitting your video gives Bemellou the right to use it.
- Judged by the Bemellou team. Winner announced Nov 9.
Good to know
Do I need followers or to be a "creator"?
No. You need a phone, an editing app (CapCut is free) and a good idea made with care.
Should I download the app?
Yes. It's free, and filming yourself actually using it makes for a much better video.
Can I post it on my own account?
Please do. Tag @bemellou. The best-performing post gets a bonus plush and a feature on our channels.
Still stuck?
Email support@bemellou.com or message us on Instagram or LinkedIn. We reply within 72 hours.
Show us the first step.
the footage is ready. the clock is running.Bemellou Creator Cup · Powered by the Watson Institute and The Garage at Northwestern · @bemellou · support@bemellou.com